Case Study 01 · Real Estate / Lead Generation
Client: PJ Infra · Verified results
PJ Infra — Real Estate Digital Lead Generation
A targeted lead-generation system for PJ Infra that combined Google Ads, Meta Ads, landing pages and conversion tracking to drive qualified buyer enquiries and plot sales.
Industry: Real Estate / Infrastructure
Location: Hyderabad
- Objective
- Generate qualified property buyer enquiries and support plot sales through a measurable digital acquisition system.
- Challenge
- PJ Infra needed a targeted digital campaign to generate qualified buyer enquiries and drive plot sales in a competitive real estate market.
- WebNextra Solution
- We built a lead-generation system combining Google Ads, Meta Ads, landing pages and conversion tracking targeted specifically at property buyers — with clear handoff into sales follow-up.
Services Delivered
- Google Ads
- Meta Ads
- Landing Pages
- Lead Tracking & CRM
- WhatsApp Follow-up
What We Built
- Google Ads campaigns
- Meta Ads campaigns
- Landing Pages
- Lead Tracking & CRM Integration
- WhatsApp Follow-up Automation
Digital Experience
Buyers landed on focused property pages with clear offers and enquiry paths, while the sales team received tracked leads ready for WhatsApp and CRM follow-up.
Tools / Technology
- Google Ads
- Meta Ads
- Landing pages
- CRM lead tracking
- WhatsApp follow-up
Results
With client approval to publish these results, the PJ Infra campaign delivered attributed business growth and plot closures from digital leads — not vanity traffic.
- ₹2.5 Cr business generated through the campaign
- 4 plots closed directly attributed to leads from the campaign
More work
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